Hi! I'm Cris,
A Design
Alchemist
Hi! My name is Cristobal. I’m a Designer, Art & Creative Director based in NYC with more than 16 years of experience in digital transformation, brand & design systems implementation, and innovation with Fortune 500 companies including Morgan Stanley, Comcast NBCUniversal and Bloomberg. But those are just numbers…
The power of Creating
In constant evolution, I strive to acquire and apply knowledge and skills to create beautiful and meaningful experiences. Here are some highlights (tip, the more you click, the more you know):
- Creative & Art direction
Having extensive experience in freelance, agency and 500 companiess work, I have developed high creative direction skills by having to lead and manage whole projects and teams. From managing all the aspects of a project from scope and budget, to Design, Art, Production and following metrics. I bring my vision, and am comfortable leading or being hands on, is seenig a vision come to life that drives al my passion.
- Brand Development
Like the Big Bang created the universe from nothing, the creation of a whole world based a concept inspires me deeply. I approach brand devlopment as if I am creating a whole universe, with planets, environments and satellites. It’s a whole new world created in order to represent a new or existing brand, and once its born, it has life of its own.
- Design Thinking
The real power of design goes beyond what we can see. Skilled in solving complex problems through the creative process. Using design-led research and tools, I can arrive to solutions that are less likely to arise in isolation, in a range including from social innovation to business.
- UX/UI Design
Back in time, I would take a notebook and start sketching digital experiences. Where to put buttons, navigation, and how the information would be distributed in a clear but unique way for every project. I was 15 years ago, doing UX/UI. So I have extensive experience, and most of my work has been in Interaction and experience design merged with branding
- Vision
Sometimes. Storytelling is the best choice to communicate concepts in a project. The power of a metaphor or an engaging background is immense. I can create narratives that will explain complex problems, projects or solutions in a simple and elegant way and imagine soluions that marry those stromg conceptual seeds
Design Philosophy
To design is to sort the challenges posed by progress, technology and globalization with conceptual creativity and technical efficiency, by providing new and innovative ways of seeing, perceiving, using and experiencing the environment and our reality. I approach solving these problems with curiosity, like a child, seeing the situationfor the first time. Any field, and business I have experience with has given me an enormous toolset. By looking at the problem in an open and curious way, new solutions arise, which can then be supported by the years of experience to create a strong solutin. It´s all a design process that when seen in a strategic way, brings any project to a higher level.
Interactions and emotions are shaped by our lifestyles, and have become an automatic way to survive. Design has in its core, the moral duty of serving humans needs and solving problems in a useful way. Here is when design can intervene and make an extremely valuable contribution in creating new ways and methods to design for real humans, and only another human can do that.
A fresh way to design
Single disciplines in their encapsulation struggle finding innovative solutions to their challenges, so design and creative approaches provide the right environment to make the appropriate knowledge, techniques and procedures converge in order to find outcomes that are unique and integral. This proces derived from Design Thinking, can be applied to the simples design project. A thoughtful process that has heart from inception to delivery, and then breathes on its own when experienced by users is a success on its own. That's the way I approach every project. Every piece is an evolution, even following a system.