Lifestyle concept strategies for a new company with high aims of creating great experiences.

Black tea asked for the development of their Branding and Visual style to launch their company. Their business is the development of Lifestyle Concept Strategies. From luxury buildings, to magazines, to events and anything in need of a strategy of a lifestyle concept. This brand has a very strong personality, while showing class and elegance it also expresses closeness and warmth.

Product Brief

Black Tea is a modern concept brand, It doesn’t fit into boxes because it takes care of multiple lines of business. What they all have in common is the creation of high end experiences wether it would be an event, a magazine, or a building. It’s all about lifestyle development. Therefore, the brand needed to be elegant but timeless, flexible and recognizable, like a stamp of quality.

The goal was to create a brand that is recognizable within the luxury lifestyle community and business. To create a brand that is a go-to when in need of an experience that will leave a mark on your life and will left you wanting more.