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product development
Tool:
Traphic
Client: agency
Year: 2015
role: associate creative director
ABOUT PROJECT

A new way to view and manage projects within the agency world that is simple, intuitive and elegant.

How to turn the tedious daily project management flow into a cool and more refreshing experience? The answer is through Design!. Working with the team of Sentient Interactive, Using the existing platform “Redmine”, we simplified, redefined and exceptionally designed a new platform that serves as a communication tool, task tracking tool and project progress managing tool. All wrapped in an elegant and modern design that makes the experience much more pleasant.

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About Traphic

By using a very simple premise: the email metaphor. We were able to create a system. In the same way that you find your inboxes, then separated in different folders and finally by messages. This trickle down approach made very clear what tasks needed to be worked on in each project and made conversations live right there without having to use another system.

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PROJECT GOAL

The goal was to disrupt the world of project management by creating a new product with a very simple premise. Try to bring several functionalities living in other software in a centralized and easy experience.

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FINALIZE

The final product is an elegant, easy to use and packed of useful features experience. Traphic is ready to revolutionize the agency world.