A powerful concept design that is transversal and understandable throughout all educational levels.

How to explain an abstract concept like Resilience in the frame of Index insurance for developing countries being implemented by The World Bank to different audiences?. The main concept is how to build communities that can efficiently recover from natural disasters and not find themselves even far below the poverty line but to maintain their status and more importantly, their ability to thrive. Since resilience is an invisible process that grows inside an individual, family or community the concept of “the egg” was perfect. A life process develops inside but it is invisible to our eyes until it´s ready to show, much more like resilience which grows invisible to our sight but is clearly expressed in negative situations.

What is index insurance?

Resilience crop insurance is a kind of insurance offered by the resilience department of the World Bank. Aimed towards low income families in under-developed counties to insure their crops, so when a natural disaster hits, they don’t lose everything they have, and can successfully recover. It is fundamental to have a way to explain to these families the importance of developing resilience and capacity to recover and restart from a solid base after a disaster. The egg metaphor is easy to understand and universal.